Video at the heart of your digital strategy
An essential tool for an integrated content and social media strategy, video is truly the new darling of the web and marketing in general! It is just as useful in the sales department as it is in marketing, human resources, customer service, and even media relations with the help of a production company near me. Versatile as you wish, video not only allows you to properly present your company and its products/services, but it promotes the attention and retention of your message while generating impressive results in terms of sales. Whether you are a B2B, B2C, or C2C company, video is your new ally, and here is why!
The impact of video in numbers:
- 71% of consumers find that video gives a positive image of a company
- Including a video on your website’s homepage can increase conversion by 80%
- A video in a newsletter generates 200% to 300% more visits to your website
- 92% of people watching videos on their mobile share them with their friends and contacts
Here are 5 reasons to develop video content for your business:
1 – To differentiate yourself from the competition
In some sectors and industries, competition is fierce (we think of restaurants, car dealerships, cafes, shops, etc.). What could set you apart and gain consumer trust, yes, you guessed it, video! Not only will you have control over your message, but your video, hosted on YouTube, will also allow you better positioning on Google! A non-negligible aspect, isn’t it?
2- A powerful sales tool
According to a CEFRIO survey, 30% of San Diego adults would consult social media before purchasing a good or service (and this statistic rises to 47% for 25-34 years), which means that using video in your marketing strategy can pay off big! If your company offers products and services directly to consumers, the Facebook platform (which currently promotes video by considerably increasing the reach of the latter on its platform) then becomes a must for distributing your videos which can then be shared widely and go to the beyond your fan base!
3 – A measurable and quantifiable investment
Your company probably already invests in advertising of all kinds (newspapers, direct marketing, display, and others, but how does it measure the impact of these marketing actions and above all, the return on investment? The use of a video whether on Facebook or YouTube gives you access to a wealth of information on the effectiveness of your video and allows you to calculate (in real time!) your return on investment, conversion, and much more. With different marketing techniques incorporated into the videos produced, the benefits generated by the video will far exceed your investment with the help of the best video companies near me.
4 – A cross-platform marketing tool
Not only can video take different forms and include a wide variety of content, but it can also be integrated ANYWHERE! On your website, on your Facebook page (and of course on YouTube), on Instagram (in 60-sec format), in your newsletter and email, on a television in your reception area or waiting room, in the kiosk during events, at your points of sale (in your windows, at the checkout, etc.), there are as many applications for video as there are marketing tools.
5 – The infinite possibilities of video
Whether you have to explain how a product or service works on the web or whether you have to answer frequently asked questions from your users, whether you want to communicate a promotion, a contest, a new product line, or whether you want to send a message to your employees or investors, there is a video concept for every idea!
