Market Synopsis
Competitive Market Growth, Size, Share and Forecast to 2027 for AI in Out-Of-Home (OOH) Advertising Market, By Technology (Natural Language Processing, Machine Learning, Deep Learning); By Product (Digital Billboard, Mobile Network, Transit, Steel Furniture, Spectacular Billboard, Others); By Application (Dynamic Pricing, Chatbot, Recommendation, Market Forecasting, Programmatic Advertising, Content Generation, Data Analysis) By Industry Vertical (Retail, Automotive, Fashion And Apparel, Information Technology, Banking, Financial Services And Insurance, Tourism And Hospitality, Media And Entertainment, Food And Beverage, Others)
Market Snapshot
The AI in Out-Of-Home (OOH) Advertising Market was valued US$ 1,804.3 Mn in 2021 and will grow at a CAGR of 11.22% for the forecast period of 0-2027, as per the market research report by Absolute Markets Insights titled ” AI in Out-Of-Home (OOH) Advertising Market
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Report Description AI in Out-Of-Home (OOH) Advertising Market.
Market Overview
Advertising is the backbone of all companies irrespective of the size or the industry they are operating in. Out of Home advertisement refers to advertising that people can see or hear when they are outside their homes. These advertisements at aimed at reaching a large set of audiences, at the same time reducing the overall advertising cost. Implementation of big data, artificial intelligence, and smart devices with traditional out of home advertising is creating an immersive and optimized approach to marketing. This is further helping organizations to provide consumers with impressive and engaging ad content. The increased adoption of AI based technologies to provide dynamic and customizable advertising content is contributing to the rapid growth of the AI in Out-Of-Home (OOH) advertising market.
The AI in Out-Of-Home (OOH) advertising market is driven by various factors including increased investments in advertising by enterprises. Interactive and engaging advertisements helps organizations to connect with their customers better which aids in increasing the footfall at stores thereby improving sales. For instance, subway implemented IBM’s artificial intelligence based advertising platform Watson to create real-time weather based foot long sandwich promotions. This enabled Subway to attract more customers at their store and increased its footfall by 15%. Similarly, Hulu implemented Watson ads to engage customers in a 1:1 dialogue to understand their viewing preferences and thereby serve relevant content. Owing to the increase in revenue by engaging and attracting more customers, the adoption of AI in Out-Of-Home (OOH) advertising market is expected to grow steadily.
A number of factors affect the term AI in Out-Of-Home (OOH) Advertising Market including forward/backward integration, economies of scale, the proportion of various distribution channels, factors influencing consumer behavior, such as brand loyalty, price, and accessibility of the product, capital investments, the regulatory environment, production rights and patents, marketing strategies, and other customer preferences. This information will probably be useful to the industry’s stakeholders, and it might even spur them on to action.
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AI in Out-Of-Home (OOH) Advertising Market Competitive Landscape:
The prominent companies in the AI in Out-Of-Home (OOH) Advertising Market are:
Adonmo Private Limited, Allgemeine Plakatgesellschaft AG, Ayudax, BellMedia, CAPTIVE MEDIA LTD, Captive Outdoor Media, Clear Channel Outdoor, Inc, Fairway Outdoor Advertising, JCDecaux SA, OUTFRONT Media Inc, and Toad.ai amongst others.
Impact of COVID-19:
The consumer behavior, demand shifts, shopping trends, supply chain restructuring, market forces dynamics, and major government participation are all discussed in this article. More details, analyses, projections, and estimations of the market effects of COVID-19 are provided in the new report.
Reasons to Buy the Report:
- The 405+ page, fully updated publications offer a thorough explanation of the COVID-19 virus and pandemic. By utilizing market research data from the industry and interviews with subject-matter experts, you may learn more about topics like regional impact analysis, global prediction, competitive landscape analysis, and size & share of regional markets.
- The free sample contains details on the market’s dimensions, major participants, profitability analysis, SWOT analysis, historical and forecast statistics, growth Porter’s Five Forces analysis, revenue estimates, industry trends, and financial ratios. The study also contains in-depth analyses of the key factors impacting the market’s growth along with assessments from Absolute Market Insights for various nations and regions.
- The Sample Report provides readers with a competitive edge by giving more details on the major market players, including their sales volume, company strategy, and revenue analysis.
Key Benefits of Global AI in Out-Of-Home (OOH) Advertising Market Report:
- As part of the investigation into worldwide AI in Out-Of-Home (OOH) Advertising Market patterns, a lot of time has been spent looking at both the present and the future.
The Global AI in Out-Of-Home (OOH) Advertising Market Growth Research Report provides in-depth information on the Market Introduction, Market Summary, Global Market Revenue (Revenue USD), Market Drivers, Market Restraints, Market Opportunities, Competitive Analysis, and Regional and National levels.
Finding business opportunities may be aided by researching worldwide AI in Out-Of-Home (OOH) Advertising Market trends.
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AI in Out-Of-Home (OOH) Advertising Market Regional Insights
The report provides both, qualitative and quantitative research of AI in Out-Of-Home (OOH) advertising market, as well as provides comprehensive insights and development methods adopted by the key contenders. The report also offers extensive research on the key players in this market and details on the competitiveness of these players. Key business strategies such as mergers and acquisitions (M&A), affiliations, collaborations, and contracts adopted by these major market participants are also recognized and analyzed in the report. For each company, the report studies their global presence, competitors, service offerings and specification amongst others.
The report provides a comprehensive examination of a number of factors, including the distribution of the AI in Out-Of-Home (OOH) Advertising Market in significant geographic areas. North America, Europe, Asia-Pacific, and Latin America are the key geographical emphasis areas of the study.
Why the AI in Out-Of-Home (OOH) Advertising Market Report is Beneficial?
- The AI in Out-Of-Home (OOH) Advertising Market study was constructed using a comprehensive and modern research approach.
- The study contains a large amount of data on the most current technological and product advancements in the AI in Out-Of-Home (OOH) Advertising Market and offers a complete analysis of the market competition for the AI in Out-Of-Home (OOH) Advertising Market.
- The numerous evaluations of how these upgrades may affect the ongoing growth of AI in Out-Of-Home (OOH) Advertising Market
In the research report for the AI in Out-Of-Home (OOH) Advertising Market study, extensive historical data and analysis are presented.
- The graphical data representations used in the AI in Out-Of-Home (OOH) Advertising Market report, such as bar graphs, statistics, pie charts, etc., make the report’s insights obvious and simple to comprehend.
AI in Out-Of-Home (OOH) Advertising Market Segmentation:
The AI in Out-Of-Home (OOH) Advertising Market market has been divided into a number of categories depending on the product’s composition and intended application. Each market segment’s growth rate and market share are evaluated. The specialists have also looked into potential places where the producers can profit in the years to come. Participants in the market are better able to comprehend the entire industry thanks to the precise volume and value estimates offered by the geography analysis.
Ai in Out-Of-Home (OOH) Advertising Market:
- By Technology
- Natural Language Processing
- Machine Learning
- Deep Learning
- By Product
- Digital Billboard
- Mobile Network
- Transit
- Street Furniture
- Spectacular Billboard
- Others
- By Application
- Dynamic Pricing
- Chatbot
- Recommendation
- Market Forecasting
- Programmatic Advertising
- Content Generation
- Data Analysis
- By Industry Vertical
- Retail
- Automotive
- Fashion and Apparel
- Information Technology
- Banking, Financial Services and Insurance
- Tourism and Hospitality
- Media and Entertainment
- Food and Beverage
- Others
Global AI in Out-Of-Home (OOH) Advertising Market by Region AI in Out-Of-Home (OOH) Advertising Market
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- France
- Italy
- Spain
- UK
- Nordic Countries
- Denmark
- Finland
- Iceland
- Sweden
- Norway
- Benelux Union
- Belgium
- The Netherlands
- Luxembourg
- Rest of Europe
- Asia-Pacific
- Japan
- China
- India
- Australia
- South Korea
- Southeast Asia
- Indonesia
- Thailand
- Malaysia
- Singapore
- Rest of Southeast Asia
- Rest of Asia-Pacific
- The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- South Africa
- Rest of the Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
Absolute Markets Insights
Absolute Markets Insights is a global market research company that takes pride in its services, offering a complete and accurate analysis with regard to diverse markets and consumers worldwide. Absolute Markets Insights has the distinguished objective of providing the optimal quality research and granular research to clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help answer your most important questions.
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