A must-have guide on SEO for photographers so that their work is widely recognized and their website has more traffic than before.
THE IMPACT OF SEO ON PHOTOGRAPHY SERVICES
SEO is a complicated and vast domain that even the top experts on the internet find hard to understand. Moreover, the algorithm keeps changing, making it hard to keep up with the changes. However, it has the potential to make photographers get more work as it lands their website on Google’s top ranks.
Photographers spend a lot of time clicking some frame-worthy photographs and creating content for their websites. However, all efforts don’t pay off as expected because of the lack of SEO-optimized content. Content enriched with SEO for photographers is essential as it gets more views and engagement on the internet.
WHY SHOULD PHOTOGRAPHERS MAKE USE OF SEO?
Creating SEO content is beneficial for photographers for the following reasons:
- SEO is a powerful tool that promotes your online portfolio
- It is an entirely free tool, unlike advertising on different social media platforms
- You need not be a tech-whizz to get promising results on your SEO efforts
7 BEST SEO TIPS FOR PHOTOGRAPHERS
- OPTIMIZE IMAGES BEFORE UPLOADING THEM
Sticking to the original resolution of the images or uploading them in high quality will do more harm than good to your website. This is because a more significant size means more time to load. Eventually, you are harming your website and the user experience on it.
It is better to optimize the images are per the limit. Most applications do this without compromising the quality and the crispness of the picture. The goal is to have a quick loading speed for your website.
- INCORPORATE ALT TAGS
As Google cannot understand images by itself, alt tags describe the image to the search engines. Therefore, these alt tags help potential clients to discover you and your work faster. Without alt tags, your photographs are next to non-existent on the internet.
- CREATE CONTENT OF VALUE FOR YOUR VISITORS
Creating valuable content for your website is more important than you’d think. Its purpose isn’t just to provide SEO to photographers but to help the audience connect with your brand and its vision.
Some of the ways in which you can create valuable content for your website are:
- Write catchy titles for your articles, including the focus keyword, wherever possible.
- Help Google understand your content better by not overstuffing keywords into the content.
- Add headings and subheadings to your content and make it look structured.
- Stick to your original style in the content and avoid copy-pasting content.
- Ensure that your content satisfies the user’s search intent.
- INCLUDE MORE BACKLINKS
Choose quality over quantity in the backlinks you integrate into your content. A single backlink from a trustworthy and popular website will add more value than other worthless links. As a result, backlinks have a high weightage on the SEO and the ranking of your website.
- IMPROVE WEBSITE SPEED
How fast your website loads is considered very important for both the SEO and the user experience. The speed of your website contributes to its overall ranking too. If your site is slow, you should immediately change the hosting service provider.
- MAKE IT A MOBILE-FRIENDLY SITE
The usage of mobile devices is more prevalent now than ever. One-third of your audience visits your website via mobile device. So before launching your website, check that it is compatible across multiple mobile devices. You can also customize the mobile version and make it a memorable experience for your users.
- MAKE THE BEST USE OF SOCIAL MEDIA
Being active on different social media platforms will help in bringing back quality leads and new traffic to your website. You can take the help of professional SEO services to optimally use these platforms.
CONCLUSION
The life and work of photographers are never easy. However, these seven tips on SEO for photographers may simplify work and upscale your business and brand. So, it’s time to roll up the sleeves and start working on your portfolio and website.
