MarTech Interview with Michael Mathias, Chief Executive Officer at Whereoware.

Join us in uncovering the secrets to driving innovation and achieving unparalleled customer success in these exciting realms.

In the ever-evolving landscape of business, where marketing, software, professional services, big data, analytics, and technology converge, driving innovation and achieving customer success are paramount for high-growth companies. However Michael has been at the forefront of driving innovation and customer success in high-growth companies. Whereoware stands as a dynamic full-service digital experience agency, driven by a relentless commitment to technology maximization, digital optimization, and standout marketing solutions.

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Brace yourself for an engaging conversation that will leave you motivated and ready to challenge traditions for success.

1. Michael, what inspired you to join Whereoware, and how has your vision for the company evolved over time?
I was fortunate enough to meet our founder in 2019, as he was contemplating a change. He had built an impressive business and reputation and was looking for someone to scale the agency.

2. What are some of the biggest challenges you’ve faced as CEO of Whereoware, and how have you overcome them?

Our challenges mirror many companies in our space. That is, how do we find the absolute best talent to add to our team and at the same time, keep our costs down?

We have a very wide scope of capabilities that other companies our size don’t.
We’re not trying to be a $1 billion company. We do great work for clients by combining a wider reach and breadth of services with the ability to be nimble and pivot to meet new challenges or technologies.

3.What sets Whereoware apart from other companies in the digital marketing space, and how do you differentiate yourself from your competitors?

We aren’t just digital marketers. Marketing activation services are part of many of the platforms (websites, Salesforce, BI, CDP, etc). We build and service, but we have a long list of “non-marketing” capabilities as well.

3. What’s next for Whereoware, and what are your long-term goals and aspirations for the company?

We are heads down, building the best company to deliver superior service and results for our clients.But, at the end of the day, our current growth needs to be better informed by our data analytics business, which is a heavy investment and heavy growth area for us in the next several quarters.

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